Alisha Gulden

Alisha Gulden is a seasoned sales leader with over two decades of experience in the restaurant and hospitality industries, currently serving as the Senior Vice President of Sales at the National Restaurant Association since November 2010. In this role, Alisha develops and executes strategic sales programs, addressing core business challenges and fostering acquisition integration and diversification. Previous positions include Vice President of Sales, where Alisha managed a global team focused on risk compliance and industry workforce initiatives, and Regional Vice President of Sales for the Midwest, responsible for revenue generation and market share growth in risk management products. Alisha's earlier experience includes roles in business development and market solutions, as well as positions in the building automation and ski instruction sectors. Alisha holds a BA in Business Economics and Spanish with a minor in Accounting from South Dakota State University and has studied at the University of Virginia.