Lottie Watts

Lottie Watts is the National Retail Federation’s senior manager of media relations. In this role, she manages key media relations efforts, working to drive awareness and promotion of NRF initiatives, events and consumer research.

Prior to joining the NRF media relations team in 2022, Watts worked for the NRF Foundation, crafting communications to highlight the nonprofit’s programs and resources that help people build life-changing careers in retail.