Lauren Schmidt

Lauren Schmidt is a seasoned professional with extensive experience in market research and client services. Currently serving as Senior Director of Market Research at Mod Op since April 2022, Lauren oversees projects from inception to completion, demonstrating expertise in project architecture, methodology selection, and questionnaire development. Additionally, Lauren has been a Focus Group Moderator at the National Survey Research Center (NSRC) since 1989, adept at designing and analyzing qualitative research and ensuring effective engagement during focus groups. Previous roles at NSRC include Senior Director of Client Services & Strategy and Director of Business Development, where Lauren focused on building relationships with a wide range of clients, from startups to Fortune 50 companies. Lauren holds a BA in Communication from Miami University, earned in 1989.