Helen Tate

Digital Lead Product Manager/product Owner/customer Journey Manager - Unsecured Lending at Nationwide Building Society

Helen Tate is an experienced digital product manager with a strong focus on enhancing customer journeys and driving digital change in the financial services sector. Currently serving as the Digital Lead Product Manager/Product Owner/Customer Journey Manager for Unsecured Lending at Nationwide Building Society since February 2014, Helen has been instrumental in optimizing the member journey and improving digital sales through insight-led strategies. Previous roles include Digital Product Owner for CRM/Loyalty Systems and Product Manager for Personal Loans at Nationwide, alongside significant experience at Legal & General and AXA, where responsibilities spanned digital propositions and marketing management in various capacities. Additionally, Helen serves as Co-Chair of the PTA at a primary school, actively fundraising and promoting initiatives for children's opportunities. Helen holds a BA in Business Management from the University of Wales, Cardiff and a CIM Professional Diploma in Marketing from the University of Wales, Newport.

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Nationwide Building Society

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Nationwide Building Society is a British mutual financial institution, the seventh largest cooperative financial institution and the largest building society in the world with over 15 million members. Its headquarters are in Swindon, England. Nationwide is the result of over a hundred mergers, the most notable of which are its merger with Anglia Building Society in 1987 and Portman Building Society in 2007. It is now the second largest provider of household savings and mortgages in the UK and has a 7.7% market share of current accounts.


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