Brandon Abbott

Brandon Abbott has a diverse work experience spanning various roles and industries. Brandon currently holds the position of VP, Acquisition & Attribution at Native Digital since November 2022. Prior to this, they worked as the Director, Search & Acquisition at Native Digital, where they led strategic directions for paid, organic, and meta search offerings and provided management and optimization support for PPC/paid search campaigns. Before joining Native Digital, Brandon served as a Paid Search Manager at the same company.

Before their tenure at Native Digital, Brandon worked as a Marketing Account Manager at Two Guys In The Living Room, where they managed Google and Facebook PPC ad accounts for clients in diverse industries. Their responsibilities included developing marketing strategies, creating high-converting ad copy and visuals, conducting optimization experiments, and analyzing KPI data. Brandon also performed essential SEO functions and improved organic search rankings through various techniques.

Brandon has also held academic roles, including serving as an Assistant Professor at Sejong University. In this position, they chaired the ELP Committee, collaborated with department leaders and university administrators, and developed and implemented curricula for teaching English as a foreign language. Before Sejong University, Brandon worked as a Native English Teacher at the Chungnam Provincial Office of Education, where they developed and implemented curriculum and team-taught with other English department members.

Additionally, Brandon has experience in the hospitality industry, having worked as a Barista/Manager at Z's Divine Espresso. In this role, they interviewed, hired, trained, and supported employees, performed marketing and bookkeeping duties, and managed deposits, cash flow, and scheduling.

Overall, Brandon Abbott's work experience showcases their expertise in acquisition and attribution, search and acquisition, marketing account management, teaching, and hospitality management.

Brandon Abbott has a strong education background in the field of Secondary Education and Teaching. Brandon obtained a Bachelor of Science (BS) degree from The University of Kansas, where they studied from 2005 to 2009. Subsequently, they pursued a Master of Science (MS) degree in Secondary Education and Teaching from the same institution, completing their studies from 2009 to 2011.

In addition to their formal education, Brandon Abbott has also acquired several certifications in digital marketing. Brandon obtained the "Google My Business Basics" certification from Google in September 2018. Brandon further expanded their expertise by earning the "Google Ads Fundamentals" and "Google Ads Search Certification" in September 2018 and April 2019, respectively. Their commitment to staying up-to-date led him to achieve the "Google Analytics Individual Qualification" in July 2018 and the latest "Google Analytics 4 Certification" in September 2022.

Overall, Brandon Abbott demonstrates a strong background in education with a focus on Secondary Education and Teaching, alongside a growing proficiency in digital marketing through their various certifications from Google.