KM

Kailin Maddox

Group Director, Paid Media at Native Digital

Kailin Maddox has a diverse work experience, starting with their current position as Group Director of Paid Media at Native Digital, which they began in May 2023. Prior to this, they served as the Director of SEM at the same company from December 2022 to May 2023. Before that, Kailin worked as an Associate Director of SEM at Native Digital from December 2021 to December 2022.

Before joining Native Digital, Kailin worked at Thruline Marketing, where they held various roles. Kailin started as a Website Marketing Intern from October 2017 to December 2018. Later, they worked as a PPI Planner from December 2018 to November 2019, and then they became a Digital Media Buyer from November 2019 to January 2021.

Kailin's work experience also includes an internship at The University of Kansas, where they served as a Marketing and Fan Experience Intern from August 2017 to December 2017. Additionally, they were a student at the university from August 2015 to December 2018.

Overall, Kailin Maddox has gained extensive experience in paid media, SEM, digital media buying, and website marketing through their various roles at Native Digital and Thruline Marketing.

Kailin Maddox completed their Bachelor of Science degree in Journalism with a concentration in Strategic Communications from The University of Kansas from 2015 to 2018. During the same period, they also pursued a Sports Management minor at the same university. Additionally, they undertook a Business minor at The University of Kansas School of Business.

In terms of certifications, Kailin obtained the Google Ads Search Certification from Google in November 2022 and the LinkedIn Marketing Solutions Fundamentals and LinkedIn Marketing Strategy certifications from LinkedIn in November 2021. Furthermore, they acquired the Google Ads Display Certification, Google Ads Shopping Certification, Google Ads Video Certification, and Google Analytics Individual Certification from Google in June 2022.

Links

Timeline

  • Group Director, Paid Media

    May, 2023 - present

  • Director, SEM

    December, 2022

  • Associate Director, SEM

    December, 2021

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