Guilherme Peirão Leal

Graduated in Business Administration from the University of São Paulo (USP) and attended the Advanced Administration Program from FDC/INSEAD. He is co-chairman of the Board of Directors and a founder of Natura. He is also a director of Natura Institute. Over the past 25 years, he has involved in the establishment and promotion of numerous social-interest entities and organizations, such as Fundação Abrinq pelos Direitos da Criança e do Adolescente (Abrinq Foundation for Children’s and Adolescents’ Rights), Instituto Ethos de Empresas de Responsabilidade Social (Ethos Institute of Companies and Social Responsibility) and Instituto Akatu para o Consumo Consciente (Akatu Institute for Consumption Awareness). He has also been involved in several environmental institutions, such as the Fundo Brasileiro para a Biodiversidade (Brazilian Fund for the Biodiversity) (Funbio) and WWF Brasil. In 2007, he was a founder of Movimento Nossa São Paulo, intended to articulate and pool the efforts of several sectors of local communities for a better, fairer and more sustainable city. Since 2008 he has been involved in structuring his legacy through Arapyaú Institute, an organization dedicated to education and sustainable development. In the 2010 national elections, Guilherme Leal joined former Senator Marina Silva, then a member of the Green Party (Partido Verde), as candidate for Vice President. Together, they received approximately 20 million votes. In 2012, he assisted in the foundation of Rede de Ação Política pela Sustentabilidade (Political Action Network for the Sustainability - RAPS), a nonpartisan institution dedicated to identifying, supporting, developing and bringing together political leaders committed to ethical values and to fostering inclusive and sustainable development. That same year, he became a member of the B-Team, a group comprised of international leaders whose goal is to engage corporations and leaders around the world in a new vision of successful business ventures, by incorporating social and environmental goals into the concept of profit.