Lauren Hanafin

Lauren Hanafin is the current Head of Brand & Comms at Natural Cycles. Prior to this, they were the Vice President, Head of Communications at Aaptiv from April 2018 to November 2019. Aaptiv is a digital health company that provides members with the innovative tools to live a healthier life anytime, anywhere. It raised over $55M from leading venture capital firms and top companies, including Insight Venture Partners, Amazon Alexa Fund, Disney, and Bose, before being acquired by PEAR in 2021.

Before Aaptiv, Lauren was the Director at Harrison & Shriftman from May 2016 to April 2018. Harrison & Shriftman is a public relations, special events and marketing firm that specializes in building brands in the lifestyle sector, including fashion, technology, travel, and hospitality. Lauren was responsible for leading account teams and developing creative PR campaigns for clients such as Booking.com, Arlo Hotels, Mama Shelter Hotels, and NH Hotels.

Lauren began their career in PR as a Senior Account Executive - Account Associate at Ketchum Public Relations from June 2010 to February 2014. During their time at Ketchum, they worked on a variety of accounts in different industries such as healthcare, technology, and consumer goods. Lauren then went on to Fodor's Travel as a Publicist from February 2014 to May 2016. In this role, Lauren was responsible for executing media relations campaigns and writing press materials such as press releases

Lauren Hanafin received their Bachelor of Science from Boston University, where they majored in public relations and minored in business administration. Lauren also completed an economics concentration.

They are on a team with Kellin Zona - Global Acquisition Head & US Commercial Lead, Florence Deljarrie - Senior CRM Manager, and Audra Bailey - Head of Customer Care. Their manager is Raoul Scherwitzl, CEO & Co-founder. Some individuals on their team include Carlee Wieser - US Communications Manager, Jennifer Gray - Content Manager, and Amy Morse - Social Media Manager.