Ksenia Nikolicheva

Ksenia Nikolicheva is a marketing specialist with extensive experience in various industries, including dietary supplements, SaaS, and consumer packaged goods. Currently at Aduco since March 2020, Ksenia has overseen the development and launch of a successful dietary supplement line, analyzed market data for strategic initiatives, and led the creation of a customer-centric e-commerce website on Shopify. Previously, as co-founder of Darim Chudo, Ksenia transformed a concept into a functional MVP within three months, achieving notable customer acquisition and retention rates. Ksenia's background includes revenue growth projects at Puredot Inc, successful brand management roles at KARAVAY and Concord, and foundational marketing experience through an internship at Blooming. Ksenia holds a Master's Degree in International Business from the University of Florida, along with degrees in Marketing and Graphic Design from Saint Petersburg State University of Engineering and Economics and the University of California, Berkeley, respectively.