Søren Lund

Søren Lund is an accomplished executive with extensive experience in leadership and strategic roles across various industries. As the CEO of Nature Planet ApS since October 2019, Søren oversees a leading supplier of toys and souvenirs for the attraction gift shop market. In addition, Søren serves as Principal at LUND Growth Consultancy since July 2017, focusing on organizational and brand development. Notably, Søren has held board positions with KUBO Robotics and EYEBAB ApS, and served as Chief Commercial Officer at Stark and hummel, where responsibilities encompassed brand management, marketing, and digital transformation. Søren’s long tenure at the LEGO Group from 1993 to 2015 included roles such as General Manager of LEGO House and Vice President of Sales for Central Europe, where significant contributions to brand growth and innovation were made. Educational qualifications include degrees from the University of Copenhagen, INSEAD, and the University of Southern Denmark, reflecting a strong foundation in business and engineering.