Karishma Vashisht

Karishma Vashisht has a diverse work experience spanning various industries. Karishma is currently an Associate Brand Manager at Nature's Way, where they analyze business performance and develops marketing plans for a portfolio of 200+ SKUs. Karishma also led the SKU rationalization process and initiated new product development projects.

Prior to that, Karishma worked at the University of Rochester - Simon Business School as the Vice President for Events and Career Prep for the Simon UnCorked and Simon Marketing Association, respectively.

Karishma also has experience as an MBA Marketing Intern at Bimbo Bakeries USA, where they evaluated the impact of COVID-19 on consumer trends and identified areas for innovation. Karishma collaborated with a third-party sustainable team to implement sustainability initiatives.

Karishma's previous roles include being a Market Research Intern at Houndswag LLC, a Marketing Director at Simon Vision Consulting, and an Assistant Marketing Manager at Pelle & Carta. At these positions, they conducted market research, managed marketing campaigns, and developed go-to-market strategies.

Karishma also has experience as an Account Executive at Saatchi & Saatchi, where they managed advertising operations for multiple brands and executed national-level media campaigns. Additionally, they worked as a Client Servicing Intern at McCann Worldgroup and as a Data Analyst Intern at Mitsubishi Fuso Truck and Bus Corporation.

Overall, Karishma Vashisht has demonstrated their skills in brand management, marketing strategy, market research, and project management throughout their career.

Karishma Vashisht pursued their education in a chronological manner. In 2019, they attended the University of Rochester - Simon Business School, where they earned a Master of Business Administration (MBA) degree with a focus on Marketing. Prior to that, from 2018 to 2019, they attended IIDE - The Digital School, specializing in Digital Media Marketing.

In 2014, Karishma enrolled at St. Xavier's College and completed their Bachelor of Business Administration (BBA) degree, with a concentration in Business Administration and Management, General, in 2017.

During their time at St. Xavier's College, in 2016, Karishma had the opportunity to attend a summer course focused on Consumer Behaviour at the University of California, Berkeley. Additionally, they also took a short-term course on Financial Institutions and Markets at the same university.

Furthermore, Karishma completed their 12th grade education at R.N Poddar School, where they pursued the CBSE Science program.

To supplement their education, Karishma obtained additional certifications. In February 2021, they earned an Inbound Marketing certification from HubSpot Academy. In September 2020, they obtained a Google Analytics Individual Qualification from Google. Lastly, in February 2021, Karishma received a certification in Semrush SEO Toolkit from Semrush.