Kathryn Anne Pacha

Kathryn Anne Pacha has a diverse work experience, starting with their current role as an Influencer/PR Marketing and Content Creator at NATURIUM since August 2022. Prior to this, they worked as a Social Media/Influencer Marketing/PR Manager & Content Creator in a freelance capacity since October 2017. In this role, they were responsible for crafting creative briefs and influencer campaigns, conducting outreach to promote brands and increase awareness/sales, maintaining relationships with creators and stakeholders, drafting and negotiating contracts, and staying up to date with social media trends.

Before their freelance work, Kathryn worked as a Social Media and Influencer Marketing Specialist at GMA Network, Inc. from September 2013 to September 2017. In this role, they managed a community team, developed marketing communication plans, planned social media and influencer calendars, identified influencers for campaigns, and conceptualized and executed digital and experiential events.

Prior to that, Kathryn worked as a Facilitator Image Makeover and Image Integration at John Robert Powers from August 2012 to April 2013. Kathryn Anne also gained experience as a Marketing Researcher at Le Becarre International Corporation from March 2012 to June 2012.

Overall, Kathryn Anne Pacha possesses strong skills in influencer marketing, PR, social media management, content creation, and event planning.

Kathryn Anne Pacha completed their Bachelor's degree in Psychology from De La Salle University, which they attended from 2005 to 2008. In terms of additional certifications, they obtained various marketing and social media-related certifications. In 2022, they obtained certifications in "Marketing Foundations: The Marketing Funnel" from both the Project Management Institute and LinkedIn, as well as "Social Media Marketing Strategy: TikTok and Instagram Reels" from LinkedIn. In 2021, they acquired certifications in "Advertising on Facebook," "SEO for Social Media," "Content Marketing for Social Media," and "Influencer Marketing Foundations" from LinkedIn. Additionally, they obtained the "Influencer Marketing Foundations (NASBA certified)" certification from NASBA in the same year. Most recently, in 2022, they obtained a certification in "Social Media Marketing (Inbound Social Media Strategy)" from HubSpot Academy.