Navico
Michael Blackwell is a seasoned marketing professional with extensive experience in brand management and strategic marketing within the technology and consumer electronics sectors. Currently serving as the Director of Brand Marketing for Electronic Solutions at Navico Group since April 2015, Michael has led initiatives for renowned brands such as Lowrance, Simrad, B&G, and C-MAP, focusing on brand identity and consumer engagement. Prior roles include Brand Marketing Director and Regional Director of Marketing, where Michael drove global campaigns and managed diverse teams across various regions. Michael's prior experience includes significant positions at Huawei and Nokia, where brand awareness and campaign success were markedly improved. Michael holds a Bachelor of Commerce in Marketing and International Business from the University of Auckland.
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