Adriana Briz

Adriana Briz is the Director of Retail, Merch Partnerships & Licensing for the NBA in Mexico. Adriana has a strong background in developing consumer products lines and maximizing brand visibility through retail partnerships. Briz has also held leadership roles in licensing and merchandising at Club América, Nike, and Warner Bros. Entertainment. Adriana holds a Master's degree in Sports Marketing & Sponsorship and has a diploma in Digital Marketing Strategies.