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  • Larisa Johnson
LJ

Larisa Johnson

Vice President, Global Head Of Marketing Channel Strategy at NBA

Larisa Johnson has extensive experience in media and marketing strategy, with notable roles in companies such as the NBA, Twitch, Lyft, and more. Larisa has a strong background in overseeing paid media, CRM, brand media, and channel strategy, with a focus on driving business objectives and KPIs. Larisa has a BA in strategic communications from the University of Minnesota.

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  • Vice President, Global Head Of Marketing Channel Strategy

    January, 2023 - present

  • Vice President, Paid & CRM Media Strategy

    July, 2020

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