Yasmin Mitchell

Yasmin Mitchell is a seasoned professional in marketing consumer insights and analytics with extensive experience in the media and entertainment industry. Currently serving as Global Lead for Campaign Analytics at the National Basketball Association since September 2021, Yasmin previously held significant roles at ViacomCBS as Vice President of Marketing Consumer Insights and at NCC Media as Vice President of Research & Consumer Analytics, where Yasmin spearheaded Diversity, Equity & Inclusion initiatives. With a strong background in ad sales research at prominent organizations including BET Networks, CNN, and Turner Broadcasting, Yasmin is adept at developing strategic insights and driving revenue through compelling research methodologies. Yasmin holds multiple degrees from New York University, including a Master's in Media Ecology/New Media.