Guangwen Zhu

Guangwen (Gavin) Zhu is a seasoned data science and analytics professional with extensive experience in leading measurement innovation and decision science across various industries. Currently serving as Senior Director of Measurement Innovation & Data Science at NBCUniversal, Zhu specializes in developing incrementality and multi-touch attribution models, onboarding measurement partners, and enhancing NBCU's attribution capabilities. Prior roles include Senior Manager at PenFed Credit Union, where Zhu designed data-driven marketing strategies, and Director of Data Science at Cobbs Creek Healthcare, overseeing data analytics projects for healthcare clients. Zhu's background encompasses various positions in digital analytics and advanced analytics at Merkle and Cardinal Health, and a robust foundation in statistics and mathematics from prestigious institutions, including a Master's degree from the University of Delaware.