Maggie Zhang

Maggie Zhang, Ph.D., is an accomplished professional in strategy and operations with extensive experience in the media and advertising sectors. Currently serving as SVP of Strategy and Operations for Data, Measurement & Insights at NBCUniversal since August 2022, Maggie leads comprehensive strategies for data and measurement capabilities while managing vendor partnerships. Previous roles include SVP of Measurement Strategy and Operations at NBCUniversal, Head of Measurement Success and Head of OTT Measurement and Research at Amazon Ads, and various leadership positions at Dentsu Aegis Network and IAB, where contributions focused on measurement, insights, and industry standards. With a Ph.D. in Mass Communications from Syracuse University and a background in integrated marketing education as an adjunct professor, Maggie is recognized for driving innovation and thought leadership in cross-media measurement and audience insights.