Georgi Georgiev

Georgi Georgiev has a comprehensive work experience spanning several companies in the data and marketing industry. Georgi began their career as a Sales Analyst at Fast Lane in 2001 and later moved on to work as a Sr. Project Analyst at The Nielsen Company in 2005. Georgi then took on the role of Project Manager at The Nielsen Company in 2007. From 2010 to 2011, Georgi worked as a Sr. Manager at Nielsen Catalina Ventures. Georgi then joined Nielsen Marketing Analytics as a Sr. Consultant from 2011 to 2012.

Georgi joined NCSolutions in 2012 and held various positions, including Vice President of Product & Strategy. In this role, they led the development and implementation of digital programmatic activation, DSP, and DMP solutions. Georgi also played a key role in building strategic partnerships and creating new opportunities in the digital and addressable TV space.

In 2015, Georgi joined Millward Brown Digital as Senior Vice President of Media and Analytics. Georgi led a team responsible for prototyping and building global audience targeting and measurement solutions. Georgi focused on brand effectiveness and return on ad spend (ROAS), connecting brand insights with purchase-driven measurements.

Georgi returned to NCSolutions in 2017, first as SVP of Product Strategy, leading the development of innovative and flexible solutions for publishers and advertisers. Currently, they serve as the SVP of Data Partnerships and Operations, leveraging their expertise to drive partnerships and improve operational efficiency.

Throughout their career, Georgi has consistently demonstrated their strong skills in product strategy, audience targeting, and business development in the digital advertising and data analytics industry.

Georgi Georgiev completed their Bachelor's degree in Finance from an undisclosed university between 1996 and 2000. Later, from 2003 to 2005, they pursued an M.S. degree in Business Analysis from Georgia State University - J. Mack Robinson College of Business.