Balaji Venkatesan

Balaji Venkatesan is a seasoned professional with extensive experience in web analytics, currently serving as a Senior Team Leader Web Analyst at Xerago since March 2009. Balaji specializes in analyzing web analytics reports to assess site performance against key performance indicators while implementing best practices in tool selection and evaluation. Previous positions include a role as a Web Analyst at Rage Communications, where consulting in web analytics and managing configuration and administration of Google Analytics were key responsibilities, and as an Analyst at AVT Info Tech, providing consulting services in analytics. Balaji holds an MBA in Human Resources Management and Services and a Bachelor's degree in Accounting and Computer Science from the University of Madras.