Alia grew up in Dubai, United Arab Emirates. She spent most of her adolescent years moving to different countries with her family, where she got the chance to live in the US, Australia and Turkey. Her passion for travel and immersing in different cultures influenced her interest in the tourism industry. After high school, she majored in Hospitality Management and gained operational experience at luxury resorts in Dubai. She then began her journey in integrated marketing focused on leisure, retail and real estate projects. A global pandemic didn’t stop Alia from moving to Miami to pursue her master's degree in Marketing at Florida International University. Her curiosity in piecing the puzzle together to create enhanced solutions for businesses led her to join the Nebo Intelligence team as a Strategist.