Greg Yeadon

Greg Yeadon is the Head of Brand Management at Nectar. With a background in various marketing roles, Greg has experience in driving growth in companies like Vizit, Simpactful, and The Firebrand Group LLC. Greg has also worked in senior management positions at Kadenwood, Clif Bar & Company, and Central Garden & Pet. Greg's expertise in brand management, eCommerce, and omnichannel commerce has been instrumental in propelling the success of the brands Greg has worked with. Greg holds an MBA from Northwestern University and a Bachelor's degree from the University of Richmond.