Joost van der Willik currently serves as Taskforce Leader for "Markets & Propositions" at Nedap since March 2023. Previously, Joost has held various leadership roles within Nedap, including Managing Director and General Manager for Nedap Identification Systems since July 2018, overseeing a global team focused on product lines for automatic vehicle identification. Joost's experience includes roles as Global Sales Director and Managing Director for Nedap FZE in the Middle East, and Sales Account Manager and Product Manager at Nedap Retail and Nedap Security Management, respectively. Joost holds an MSc in Business Administration with a focus on Entrepreneurship and New Business Venturing, as well as a BSc in Business Administration from Rotterdam School of Management, Erasmus University.
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