Geert-Jan Wijnands

Geert-Jan Wijnands is an experienced sales and operations professional with a strong background in key account management, business development, and finance. Currently serving as Sales Manager Key Accounts at Nedap Retail since March 2022, Wijnands previously held positions such as Operations Project Manager at BlueStar Europe and Co-Founder of Wine Dine Web Design. Notably, as New Business Development Manager at AREX Markets, Wijnands played a key role in introducing a SaaS solution for invoice financing in the Dutch market. Wijnands has extensive experience in sales operations and credit management from a previous tenure at BlueStar Europe Distribution B.V., where roles included Sales Operations Manager EMEA and Credit & Control Manager EMEA. Wijnands holds a Master’s degree in International Management from EADA Business School and an additional Master’s degree in Business Administration from HHL Leipzig Graduate School of Management, complemented by a Bachelor of Business Administration in Finance from the University of Applied Sciences Europe - UE Amsterdam.