Sigi Bessesen

Sigi Bessesen is a seasoned professional in web optimisation and personalisation, currently serving as the Head of Website at Nedbank since August 2021. Prior to this, Sigi held the position of Optimisation Lead (contract) at Accenture Interactive and served as Head of Optimisation at HSBC from January 2016 to January 2021. A robust career in digital roles is marked by significant positions at Adobe as Senior Conversion Optimisation Manager and Conversion Optimisation Manager, as well as co-founding Siteta. Sigi's earlier experience includes working at Google as a Web Specialist in UX/CRO and as a Sales Design Specialist, along with roles as an HTML Developer and Web Designer. Sigi holds a Bachelor of Arts in Music from UiT - The Arctic University of Norway and a post-graduate degree from the Guildhall School of Music & Drama.