Rita Lisboa

Rita Lisboa is an experienced leader in people and operations with a strong background in building and optimizing organizational processes. Currently serving as the Director of People and Operations at Nefta, a global Adtech startup, Rita focuses on establishing Finance, Legal, and HR functions while enhancing employee experience and operational efficiency. Previously, Rita held the same position at UXCam, where successful initiatives included team scaling, HR strategy development, and significant improvements in employee net promoter score (eNPS). At Rock Content, Rita excelled as Chief HR and Operations Officer, overseeing a diverse team and driving the transition to a remote work culture. With a solid educational foundation in Business Administration and Languages, Rita Lisboa has effectively contributed to diverse companies across various sectors, enhancing employee relations, satisfaction, and operational capabilities.