Lauren Engelman

Director, Digital Media » Performance Marketing | Acquisition | Media Strategy at Neighborly

Lauren Engelman has extensive experience in digital media and marketing. Lauren is currently working as the Director of Digital Media at Neighborly®, where they are responsible for overseeing the performance marketing, acquisition, and media strategy. In their role, they drive awareness and cost-efficient leads through various digital channels such as PPC, programmatic display, paid social media, and more.

Prior to Neighborly®, Lauren worked as a Senior Manager of Digital Media at One Technologies, where they led display and paid social campaigns to raise awareness and drive conversions for the ScoreSense subscription-based product and app. Lauren also implemented retargeting campaigns that consistently delivered a high profit margin.

Before that, Lauren held the position of Senior Manager of Media & Digital Marketing at La Quinta by Wyndham, where they managed the global integrated media program and partnered with external agencies to drive traffic and booking campaigns.

Lauren also has experience working as a Digital Media & Marketing Manager at The Michaels Companies, Inc. and Chico's FAS, Inc. In these roles, they managed international paid media programs, directed paid media campaigns, and supported website marketing and eCommerce.

Early in their career, Lauren worked at Lennar as a Marketing Coordinator, where they collaborated with an ad agency to create effective advertising campaigns and organized events to increase foot traffic to communities for sale.

Overall, Lauren Engelman has a proven track record of successfully managing and implementing digital media strategies across various industries.

Lauren Engelman has a Bachelor of Science (B.S.) degree in Marketing from Miami University. Lauren also holds an M.B.A. degree in Business Management from Florida Gulf Coast University. Additionally, they have obtained certifications in Google Adwords and Google Analytics from Google.

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