We're a fiercely independent, full-service marketing communications agency and consultative partner. We specialize in solving complex marketing challenges for global brands. Yet our purpose is simple – to deliver customers.

Founded in 1971, Nelson Schmidt has been solving complex marketing challenges for our clients for more than 40 years. We are proudly headquartered in Milwaukee, Wisconsin, with another location in Madison. Our client list includes globally recognized brands, such as Whirlpool Corporation, Change Healthcare, Panduit and Wisconsin Economic Development Corporation.

We recognize that the marketing industry is changing, and the solutions that worked yesterday are drastically different than those that will be most effective tomorrow. That’s why we build new roads that lead directly to measurable outcomes for our clients. Our ability to do so is based on our three brand pillars:

Considered Purchase Marketing
As the lines between B2B and B2C become increasingly blurred, we’re pioneering a more focused marketing approach that taps deeper into customer buying behavior.

Global Marketing Management
Nelson Schmidt is a member of MAGNET, the Marketing & Advertising Global Network, an organization of independently owned and operated agencies who work together to provide multinational clients with global reach while maintaining a single point of contact and control.

Performance-Based Accountability
Marketing is an investment, and we’re committed to ensuring that our products and services produce measurable returns. We’re confident enough in our ability to help our clients exceed their objectives that we are willing to put our compensation on the line based on the performance of our work.

Advertising

Consulting

Marketing

Nelson Schmidt Inc.

Dan Nelson

Spencer Allen

Lynne Chamberlain

Shelly Schumacher

Mike Fredrick

John Boler

The Leadership Team at Nelson Schmidt Inc. is responsible for setting the strategic direction of the company, ensuring alignment with the firm's mission and brand pillars. This team oversees major operational functions, drives innovation, and facilitates collaboration across departments to tackle complex marketing challenges. They are instrumental in maintaining relationships with key clients, managing performance-based accountability, and pioneering new marketing approaches to achieve measurable outcomes.

Leadership Team

Creative Team

Marketing and Public Relations

Leadership Team

About

Team members

Other teams at Nelson Schmidt Inc.

Creative Team

Marketing and Public Relations