James Helms

James Helms is a seasoned creative leader with extensive experience in design, product innovation, and digital strategy. Currently serving as Creative Leader at Neol and as a Product Design and Innovation Consultant at James Helms Design, Helms specializes in coaching product teams and startups to enhance customer value through innovative practices. Previous roles include Vice President of Design and Product at Intuit, where Helms led a diverse team to significantly improve customer experience and business outcomes, and Advisor at Kanarys™, focusing on systemic change in diversity, equity, inclusion, and belonging. Additional experience spans creative directing, teaching, and managing design initiatives at various companies, coupled with a Bachelor’s degree in Visual Communications from the University of Delaware.