Yuxi Tracy Zhao

Yuxi Tracy Zhao's work experience includes roles in various companies and positions. Yuxi Tracy started their career as an intern at Hill&Knowlton in 2011. In 2012, they joined Unilever as a management trainee in marketing, where they participated in a leadership program and gained experience in market research, brand strategy, digital campaign management, and business development.

In 2015, Yuxi co-founded 7s Art, a cultural organization focused on promoting Chinese culture and arts. Yuxi Tracy was responsible for building a multi-channel acquisition strategy, driving brand awareness, acquiring users from social media platforms like Facebook and WeChat, and retaining customers through targeted content in email marketing.

From 2017 to 2018, Yuxi worked as a Brand Manager-Content Marketing at BitTiger. Yuxi Tracy led content creation for the "Silicon Valley Talk" series, which included over 40 videos and over 80 WeChat articles. Yuxi Tracy also developed YouTube from scratch, increasing user acquisition, retention, and conversion rates.

In 2018, Yuxi joined Z-Park | Innovation Center @Silicon Valley as a Growth Marketing Manager. Yuxi Tracy launched rebranding strategies and campaigns, incorporated new branding guidelines, and developed multi-channel social media platforms to increase brand awareness and audience engagement. Yuxi Tracy also conducted experiments to optimize user acquisition, engagement, and conversions through Facebook campaigns. Additionally, they organized the Global Innovation and Future Technology Summit, which attracted global leaders, sponsors, partners, and media.

Most recently, Yuxi worked as the Marketing Lead (Strategy) at NEON starting in 2019. Yuxi Tracy developed integrated go-to-market marketing strategies for their early-staged product, focusing on branding, digital marketing, PR, and conferences. Yuxi Tracy also conducted competitor and market research to expand the Artificial Human market and provided insights for key decision making through multi-channel marketing analysis.

Yuxi Tracy Zhao earned a Bachelor's degree in Journalism from Fudan University, completing their education there from 2008 to 2012. In terms of additional certifications, they obtained the "Advanced Product Marketing" certification from LinkedIn in July 2020.