David Brockington

David Brockington is an experienced leader in the technology sector, currently serving as the Head of Partner GTM Strategy & Programs at SAP Customer Experience since March 2018. In this role, David has successfully led pilots for new commercial models and developed strategic alliances with key partners like PwC and Infosys. Additionally, David has a strong background in innovation, having significantly increased the number of startups within the SAP CX ecosystem. Previous roles include CEO and Co-Founder of ADAZA, where David launched a marketplace for sales professionals, and various product management positions at SAP and its acquisitions, where David contributed to substantial growth in market share and revenue. David holds a Bachelor of Music from The University of British Columbia and is Pragmatic Marketing Certified in Product Management.