Paul Lafferty

Paul Lafferty is an experienced marketing operations manager at First American since January 2021, where responsibilities include serving as a liaison among marketing, sales, development, and IT, enhancing operational efficiency through automation, and creating personalized customer journeys across various media channels. In addition to this role, Lafferty is a strategic advisor for both VRx Medical Inc., a digital therapeutics company, and Nerbio Medical Software Platforms Inc., focusing on technology strategies for their healthcare products. Lafferty also contributes as a board member for the Arthritis Foundation, emphasizing community engagement and resource development for Juvenile Arthritis. Previously, Lafferty held the position of Director of Business Intelligence and Analytics at Union Bank from October 2006 to December 2019. Lafferty earned a Bachelor of Science in Electrical and Electronics Engineering from the University of Houston between 1981 and 1984.