Kirsti Hughes

Kirsti Hughes is an accomplished brand strategist with extensive experience in brand marketing and management across various sectors, including health, retail, and travel. Currently serving as a Brand Strategist at Nest Pensions since August 2024, Kirsti previously held the role of Brand Marketing Lead at Wellcome Trust, where the focus was on delivering award-winning projects such as podcasts and global studies in health research. Kirsti's career highlights include leadership positions at Cancer Research UK, The Cotswold Company, and AXA, where strategic initiatives led to significant brand repositioning, successful campaign launches, and enhanced brand metrics. With a robust background in integrated marketing, performance evaluation, and cross-functional team leadership, Kirsti is well-versed in driving brand acquisition and customer engagement. Educational qualifications include a Diploma in Digital and Direct Marketing from The Institute of Direct and Digital Marketing and a Bachelor of Arts in Business and Marketing Communications from the University of Greenwich.