Katharina Haramia

Katharina Haramia is a seasoned marketing professional currently serving as the Senior Digital Marketing Manager and Digital Accelerator at Nestlé Health Science since December 2020. In this role, Katharina oversees digital marketing and eCommerce initiatives, successfully enhancing website performance, optimizing SEO with a BPI score of over 93, and generating a 32% increase in YOY online sales. Previously, Katharina held various roles at FCA Fiat Chrysler Automobiles from 2016 to 2020, where key accomplishments included leading the digital launch of the Fiat 500 la Prima and implementing innovative CRM strategies that significantly boosted digital sales. Katharina's career also includes experience in corporate communications and marketing at Megatech Industries AG and a strong academic background in marketing and business from prominent institutions such as WU Vienna and HEC Montréal.