Catherine Jiang is an accomplished business leader with extensive experience in business operations and marketing across various industries. Currently serving as the Head of Business Operation & New Biz Development at 雀巢, Catherine specializes in omni-channel business development, encompassing e-commerce marketing and offline consumer engagement. Previous positions include Associate Marketing Director Ecommerce at 中国飞鹤 and several key roles at 玛氏食品, including Global Associate Director for Brand Experiences & Media Optimization and Associate CMI Director for Chocolate. Catherine's expertise includes brand portfolio management, market intelligence, and competitive strategy formulation. Catherine holds a Bachelor's degree in Finance from Beijing Foreign Studies University.
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