Mafalda Granado Abecasis

Mafalda Granado Abecasis is a digital marketing professional with extensive experience in eBusiness and social media management. Currently serving as a Digital Specialist for eBusiness at Nestlé, Mafalda is responsible for developing the eBusiness Iberian strategy and managing various stakeholders while enhancing digital initiatives in Portugal and Spain. Previous roles include Senior Social Media Manager at BY, where Mafalda managed client relationships and oversaw creative content, and Digital Brand Manager for Maybelline at McCann, focusing on brand strategy and social media engagement. Early career positions included Social Media Manager at Havas Media Portugal and Community Manager Trainee at Accedo Interactive Agency. Mafalda holds a Bachelor's degree in Advertising and Marketing from Escola Superior de Comunicação Social and has pursued additional education in social media advertising.