Mike Van Houten is an experienced professional with a background in creating and leading strategic initiatives in consumer insights, revenue management, category management, and shopper marketing. Mike has worked at companies like Nestlé, Starbucks, and E. & J. Gallo Winery, where Mike has successfully implemented profitable growth strategies and innovative analytics solutions. Mike holds an MBA from the University of California, Berkeley, Haas School of Business, and a B.A. in Business - Marketing from Washington State University.
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