Patricia Larráyoz is an experienced Innovation Hub Manager currently working at CNTA. Previously, they held several roles at Nestlé from 2003 to 2015, including Conceptualization Manager and Flavour & Sensory Evaluation Group Leader, where they led R&D projects, applied Design Thinking, and developed strategies for ice cream innovation. Patricia has a robust educational background, holding a PhD in Agricultural Engineering from Universidad Pública de Navarra, along with ongoing studies in Dairy Industries and Agronomic Technical Engineering.
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