Ricardo Medina

As SVP and Head of the Americas division, Ricardo is responsible for all aspects of business development, sales and marketing, business operations, and strategic planning. Prior to being appointed to his current position, Ricardo served as Managing Director for Netafim Mexico and Central America, where under his leadership, Netafim Mexico's irrigation segment sales grew nearly two-fold. During these years, Ricardo built an outstanding leadership team whose achievements included the signing and execution of the first irrigation-as-a-service project, strong penetration of NetBeat™ and more new business opportunities

Prior to joining Netafim in 2012, Ricardo held several commercial and managerial positions, including Americas Regional Director at Worldmark de Mexico, where he was responsible for the company's US and Mexico facilities.

Ricardo is a CPA, holds an MBA from Tecnológico de Monterrey, and is a graduate of the Executive Management Program (AD-2) at the IPADE Business School.