Kah Yik Lai

Kah Yik Lai is an accomplished marketing professional with extensive experience in digital marketing and business operations across various sectors. Currently serving as the APAC Digital Marketing Manager at NetApp, Kah Yik Lai drives over 1 million site visitors annually, leveraging SEO, SEM, and content marketing strategies. Previous roles include Marketing Strategy Manager at Techne Research Pte Ltd, Senior Manager of APAC Business Operations at Oracle, and APAC Marketing Manager at RS Components. With a strong background in market intelligence and project management gained through positions at Schneider Electric and the Infocomm Development Authority of Singapore, Kah Yik Lai has demonstrated expertise in developing marketing content, conducting research, and executing demand generation programs. Educational qualifications include a Bachelor's Degree in Economics and professional certifications in Digital Transformation and Market Research from National University of Singapore and Republic Polytechnic, respectively.