Toni Adentan

Toni Adentan currently serves as the Sponsorships & Packaging Manager for EMEA at Netflix, starting in May 2024. Prior to this role, Toni was the Senior Strategic Partnerships Manager at Ready Player Me, where the focus was on leading commercial relationships with brands and IP across games and virtual worlds. Previous experience includes serving as the Senior Brand Success Manager at Reddit, where Toni was instrumental in establishing strategic relationships and driving revenue during the company's international expansion. At Facebook, Toni held the roles of Account Growth Manager and Agency Partner Manager, focusing on advertising strategy and the growth of independent media agencies. Early career roles included positions at MediaCom in Advertising Operations, Apple as a Product Specialist, and IBM in Business Operations, as well as serving as Marketing Director at Enactus. Toni holds a Bachelor of Arts in Marketing from the University of Liverpool.