Sophia Lanuzo

Despite the scientific and technological advances in the recent decades, understanding human behavior on a large scale remains fragmented. The applicability of existing behavioral models and theories both in academe and industry has always been narrowly tailored and compartmentalized, often overlooking the interconnectedness of behaviors across different contexts. Netopia AI is on a mission to map human behavior and disrupt the traditional and narrow approach in behavior understanding. We are building the largest collection of multiscale heterogeneous behavioral data to engineer a Large Behavioral Model (LBM). Adopting an interdisciplinary paradigm and leveraging recent progress in AI, retrieval systems, ancillary machine learning models, and other integrative technologies, LBM is a catalyst for a paradigm shift to behavior understanding on a global scale.