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Georg Bauer

Advisor at NETSOL Technologies

NETSOL Technologies appointed Georg Bauer to its Advisory Board in September 2017. As a member of the Advisory Board, Georg supports and advises on the company's efforts in business development, strategic planning, and business operations. Georg Bauer is a widely recognized, innovative leader in retail motor finance and has spent over three decades shaping global financial services for leading automotive brands including Mercedes-Benz, BMW and Tesla. His steadfast dedication to retail motor finance has led to innovations for consumers like simplified or paperless leasing applications and award-winning customer service programs; significant global business expansions across developed and emerging markets; consistent revenue and profit growth; and a career-long focus on building high-performing teams and developing young talent into the leaders of tomorrow. Before Fair, Georg built the financial services business for Tesla in the EU and APAC regions, reaching over 20 markets. Prior, he was CEO of Global Financial Services for BMW Group for seven years. He and his team expanded the business through several acquisitions and joint ventures in China, Russia, India, Malaysia, and Hong Kong. The company earned twenty-four #1 JD Power awards in key categories like service excellence and efficiency, while generating 25% of BMW Group's total profit. Georg also had a distinguished 25-year career with the Daimler-Benz Group and Mercedes-Benz. He started in corporate strategy in Germany developing strategic sales finance concepts and then relocated to the U.S. as CFO of Freightliner Credit Corporation (FCC). He transitioned FCC into Mercedes?Benz Credit Corporation (MBCC), launching finance and leasing programs for Mercedes-Benz cars and expanded the truck and car finance business for all Daimler brands into Canada. Georg was then appointed CEO of MBCC with responsibility for Daimler's financial services activities in the Americas, establishing new entities in Mexico, Brazil and Argentina and developing the non-automotive capital services business. Upon his promotion to the Board of Management of Daimler's global financial services company in Berlin, Germany, he assumed responsibility for Mercedes-Benz's international car and truck markets and for the insurance and fleet management businesses. Now, Chairman and Co-Founder of Fair, Georg is grateful to be partnered with a smart and passionate team to provide consumers and the ride-share sector with fully digital access to mobility. More and more drivers are embracing subscription-style services for their mobility needs. What a logical place for this retail motor finance icon to bring his deep automotive experience to bear to address changing consumer needs and to help the industry he loves to evolve.

Timeline

  • Advisor

    Current role