Julie L.

Julie L. has a diverse work experience spanning over several years. Julie began their career as an Account Executive at Ogilvy & Mather, where they developed and executed advertising campaigns for clients such as Uni-President, 7-Eleven, and Taiwan Lottery Ticket. Julie also conducted marketing research during their time there.

Julie then worked as a PR Coordinator at Grand Hyatt, where they were responsible for creating copywriting for press releases and organizing press events and interviews.

After that, Julie joined World Journal as an Integrated Marketing Manager, where they provided integrated marketing plans for business growth and generated branding strategies and execution plans. Julie also designed cross-sell promotion plans for sponsor partners.

Following their time at World Journal, Julie became a VP, Marketing Campaign Manager at Citi, where they planned and executed strategic marketing programs to achieve business goals through database segmentation and integrated marketing channels.

Julie then worked as an Account Executive at TSYS Merchant Solutions, where they negotiated and analyzed Merchant Services contracts to increase businesses' ROI. Julie also consulted with merchants to provide efficient and cost-effective payment solutions.

Most recently, Julie served as a Senior Lifecycle Marketing Manager at Netspend. Julie managed lifecycle marketing programs, built business requirements, and measured campaign results. Julie also synthesized customer, campaign, and research data to develop strategies that increase cardholder engagement, retention, and customer lifetime value.

Throughout their career, Julie has achieved notable recognition, including being a Citi star winner and a Circle of Excellence winner at Netspend in 2021.

Julie L. pursued their education starting in 1998 at National Chengchi University, where they earned their Bachelor's degree in International Relations and Affairs in 2002. Julie later enrolled at New York University from 2005 to 2007, where they obtained a Master of Science (M.S.) in Direct and Interactive Marketing.