Snigdha Chakraborty

Snigdha Chakraborty currently serves as the Group Head - Copy at Network Advertising, where leadership involves mentoring a team of writers and developing integrated marketing strategies for notable brands such as Jio Mart and Britannia (Better Snack Co). Prior experience includes roles at 26FIVE GLOBAL LAB as a Copy Supervisor and Senior Copywriter, where brand-building for Jamshedpur FC and managing campaigns for various clients were key responsibilities. Additional experience encompasses content ideation and quality assurance at Sportz Interactive and content production at Flarepath Digital. Snigdha Chakraborty began a career in journalism as a news reporter for Bennett, Coleman and Co. Ltd. (Times Group) after earning a Master's degree in Journalism and Mass Communication from Amity University and a Bachelor's degree in English Literature, Psychology, and Computer Applications from the University of Lucknow.