Carmela Licas

Digital Marketing Manager at Network Optix

Carmela Licas has a diverse work experience in the field of marketing and real estate. Carmela started their career in 2010 as a Post Ticketing Agent at CheapAir.com, where they managed customer accounts and handled administrative tasks. In 2013, they worked as an Office Assistant at Amnon Mizrahi Cpa. In 2014, they became a Freelance Realtor, closing impressive residential and commercial deals while working with top real estate firms.

In 2017, Carmela gained further marketing experience through their role as a Marketing Intern at en·voy, where they conducted research and created a commuter program. Carmela also worked as a Freelance Digital Marketing Specialist, providing their services to various clients.

In 2018, they joined WFG Title Company of California as a Sales and Marketing Assistant, where they conducted market research and created content highlighting the real estate industry's trends. Carmela also assisted in generating reports on sales trends in Southern California.

Carmela joined Network Optix as a Digital Marketing Specialist in 2020, where they planned and managed social media, SEO, and PPC campaigns. Carmela also evaluated user experience and reported campaign performance. Carmela was later promoted to the role of Digital Marketing Manager, where they defined KPI metrics and developed messaging for digital channels.

In 2022, Carmela worked as a Growth Marketing Manager at Treatment Technologies & Insights, where they created a successful paid ad campaign, implemented new marketing tools, and conducted campaign experiments to optimize the marketing funnel.

In 2023, Carmela returned to Network Optix as a Digital Marketing Manager.

Carmela Licas has a diverse educational background. Carmela first attended California State University, Los Angeles from 2006 to 2012, where they earned a Bachelor of Science degree in Biology/Biological Sciences, General. Following this, they pursued further studies at the University of Redlands from 2016 to 2018 and obtained a Bachelor of Science degree in Business Administration and Management, General. In addition to their formal education, Carmela Licas has also acquired certifications in Google Ads Search and Google Analytics from Google in January 2023.

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Previous companies

Treatment Technologies & Insights logo

Org chart

Timeline

  • Digital Marketing Manager

    March, 2023 - present

  • Digital Marketing Specialist

    February, 2020