Alyssa Shadan

Alyssa Shadan is an accomplished product manager with extensive experience in the athletic apparel industry. Currently serving as a Senior Product Manager for Training & Klutch Athletics Apparel and Basketball & Klutch Athletics Apparel at New Balance since November 2023, Alyssa previously held the position of Senior Project Manager for NERF at Hasbro from June 2021 to November 2023. Prior experience includes serving as a Product Line Manager at '47 and as an Associate Product Manager in the Sports Licensed Division at adidas. Alyssa began her career as an Office Administrator at Lattice Engines and as a Sales and Merchandising Coordinator at Kidz Concepts. Alyssa holds a Bachelor of Science degree in Fashion and Retail Merchandising from Lasell University, awarded in 2011.