Caroline Connolly

Caroline Connolly is a seasoned professional with extensive experience in category planning and retail management. As a Senior Category Planning Manager at New Balance since October 2022, Caroline has demonstrated expertise in strategic planning. Prior roles include various positions within The TJX Companies, Inc. from August 2017 to October 2022, progressing from Associate Planner to Senior Allocation Analyst. Earlier experience includes positions at In The Pink Stores, Inc., where Caroline was involved in seasonal store management and sales. Additional internships at Weber Shandwick, WGBH, and the Boston College Arts Council provided foundational skills in business development, corporate sponsorship, and marketing strategies. Caroline holds a degree from Boston College and has also studied at Webster University Geneva.