Charlene Masona

Charlene Masona is an accomplished marketing professional with extensive experience in the entertainment and sports marketing sectors. Currently serving in a Global Entertainment Marketing role at New Balance since March 2020, Charlene has previously held positions at T-Mobile as an Entertainment Marketer and at Masona Media as a Sports & Entertainment Marketing specialist. Additional experience includes roles in Entertainment Marketing at PUMA Group and as a Marketing Specialist at Sony Music Entertainment, alongside a Marketing Coordinator position at Island Def Jam Music Group. Educationally, Charlene holds a BA (Hons) in International Business from The Manchester Metropolitan University, awarded in 2007.