Jovana Zrnic

Jovana Zrnic is a seasoned marketing professional with extensive experience in paid media and PPC strategies. Currently serving as Paid Media Lead EMEA at New Balance since July 2023, Jovana previously held roles at GroupM, where responsibilities included developing programmatic strategies for major clients and successfully securing significant budgets. A freelance Senior PPC Consultant from April 2020 to July 2023, Jovana drove growth for SMEs and achieved impressive return on ad spend metrics. Other notable positions include PPC Lead and Senior PPC Manager at Pro Social Content LLC, as well as PPC Manager at Diligent. Jovana's earlier experience includes an Executive Assistant role at Gazprom, where an innovative office management system was implemented, and teaching English at Engoo. Educational credentials include a Mini MBA in Marketing and a Bachelor of Science in Philology from the University of Novi Sad.